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ai native agency

investing

+9

Why I (& Disney) don’t believe in self-serve only

Mar 20, 2026

•

5 min read

Why I (& Disney) don’t believe in self-serve only

It's not our fault, but it is our problem...

Dax Hamman
Dax Hamman

agenct maestro

+11

Services firms = the next $trillion company

Mar 13, 2026

•

3 min read

Services firms = the next $trillion company

Sequoia just named the model we’ve been building for two years.

Dax Hamman
Dax Hamman

Hard Part First

Hard Part First

Hard Part First is a publication for founders who know that tech is a commodity today and distribution is the moat. I’m Dax Hamman. I’ve been a founder three times: at Chango (sold to Rubicon Project for $122M), and now at FOMO.ai, where I’m building AI + human marketing teams for brands like Noom, Minted, and PetMeds.

© 2026 Hard Part First.
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