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demand generation

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AI doesn't fix bad Founders, and Meta will charge you to find out

May 28, 2026

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6 min read

AI doesn't fix bad Founders, and Meta will charge you to find out

Our Meta relaunch this month was a lesson in why AI amplifies whatever you give it, including the broken parts.

Dax Hamman
Dax Hamman

Hard Part First

Hard Part First

Hard Part First is a publication for founders who know that tech is a commodity today and distribution is the moat. I’m Dax Hamman. I’ve been a founder three times: at Chango (sold to Rubicon Project for $122M), and now at FOMO.ai, where I’m building AI + human marketing teams for brands like Noom, Minted, and PetMeds.

© 2026 Hard Part First.
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