growth
+5

Aug 25, 2026
•
6 min read
Token spend up, salaries flat, projects shipping faster than ever, and not one line of cost lower. That gap has an explanation, and it changes how you staff a company.

Hard Part First is a publication for founders who know that tech is a commodity today and distribution is the moat. I’m Dax Hamman. I’ve been a founder three times: at Chango (sold to Rubicon Project for $122M), and now at FOMO.ai, where I’m building AI + human marketing teams for brands like Noom, Minted, and PetMeds.