distribution

growth

AI is taking 80% of EACH job, not 80% of ALL jobs

Aug 25, 2026

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6 min read

AI is taking 80% of EACH job, not 80% of ALL jobs

Token spend up, salaries flat, projects shipping faster than ever, and not one line of cost lower. That gap has an explanation, and it changes how you staff a company.

Dax Hamman

gravity

Jun 4, 2026

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6 min read

Your job as a founder is to build gravity

The founder’s real work is building pull, the kind that brings deals, hires, and investors to you before you’ve asked for anything.

Dax Hamman

demand generation

AI doesn't fix bad Founders, and Meta will charge you to find out

May 28, 2026

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6 min read

AI doesn't fix bad Founders, and Meta will charge you to find out

Our Meta relaunch this month was a lesson in why AI amplifies whatever you give it, including the broken parts.

Dax Hamman

investment

Founders! Are you sure you need to do a priced round?

Feb 16, 2026

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7 min read

Founders! Are you sure you need to do a priced round?

Bootstrapping, SAFE notes, and why I believe founders have better options than the path we were all told to follow.

Dax Hamman

sales

The hard part has changed (technology —> distribution)

Feb 11, 2026

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9 min read

The hard part has changed (technology —> distribution)

[New here? Start with this piece first] Building technology has never been easier, but getting anyone to care about it has never been harder.

Dax Hamman

sales

Feb 8, 2026

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3 min read

Use the Shackleton Sales Recruitment Process

Why your best candidates keep quitting before Q2 (and what a 100 year old explorer's ad can teach you about fixing it)

Dax Hamman

distribution

AI is taking 80% of EACH job, not 80% of ALL jobs

Your job as a founder is to build gravity

AI doesn't fix bad Founders, and Meta will charge you to find out

Founders! Are you sure you need to do a priced round?

The hard part has changed (technology —> distribution)

Use the Shackleton Sales Recruitment Process

Hard Part First

Hard Part First