Logo
Search
Home
Archive
Login
Sign Up
Logo

human hybrid

investing

+9

Why I (& Disney) don’t believe in self-serve only

Mar 20, 2026

•

5 min read

Why I (& Disney) don’t believe in self-serve only

It's not our fault, but it is our problem...

Dax Hamman
Dax Hamman

investment

+7

Why Human Judgment Still Matters (Even with AI Everywhere)

Feb 9, 2026

•

6 min read

Why Human Judgment Still Matters (Even with AI Everywhere)

When tech fixes everything but nobody picks up the phone, you start to miss the humans. Here’s what I’ve learned building a hybrid AI company.

Dax Hamman
Dax Hamman

Hard Part First

Hard Part First

Hard Part First is a publication for founders who know that tech is a commodity today and distribution is the moat. I’m Dax Hamman. I’ve been a founder three times: at Chango (sold to Rubicon Project for $122M), and now at FOMO.ai, where I’m building AI + human marketing teams for brands like Noom, Minted, and PetMeds.

© 2026 Hard Part First.
beehiivPowered by beehiiv