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sales

+6

Use the Shackleton Sales Recruitment Process

Feb 8, 2026

•

3 min read

Use the Shackleton Sales Recruitment Process

Why your best candidates keep quitting before Q2 (and what a 100 year old explorer's ad can teach you about fixing it)

Dax Hamman
Dax Hamman

Hard Part First

Hard Part First

Hard Part First is a publication for founders who know that tech is a commodity today and distribution is the moat. I’m Dax Hamman. I’ve been a founder three times: at Chango (sold to Rubicon Project for $122M), and now at FOMO.ai, where I’m building AI + human marketing teams for brands like Noom, Minted, and PetMeds.

© 2026 Hard Part First.
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